It is indeed true that one’s role as a UX designer is not limited to just designing a few compelling buttons and creating a visually pleasing layout, but a lot more than that. UX designers have to take a holistic view of the user journey, and use those insights to make their work user-centric in a manner that puts consumers on a frictionless journey from landing on a page to completing the needed conversion.
Here are a few mistakes that many UX designers make which lead to unconverted and unsatisfied users.
Many times designers get so obsessed with their own conceptualization of a product that they tend to ignore the user’s mental model. The user’s mental model is developed on the basis of their previous experiences. When there is a mismatch between two models then it leaves the users disappointed in a product. To prevent this from happening the designer must keep the two models in mind when creating a design. The design should be clear and appealing but it should not only appeal to the designer’s taste it must deliver to the user’s needs and expectation of a product.
The importance of CTA cannot be said enough for making users perform an intended action. However, obstructing the content with unnecessary visual elements will have the opposite effect. For instance, showing a full-page pop-up for subscription before a user could fully acquaint itself with the content will be foolish. This will tarnish the customer’s natural journey, take away the freedom of choice from the users and instead force them to perform a certain action.
We can understand this from a simple example of an e-commerce website. When a user visits an e-commerce store, they expect a cart in the upper right corner, and if they don’t find one there it will be a huge turn off from them and can even discourage the users from shopping further. This is how innovation at the backbone elements can put a negative impact on usability. There is nothing wrong in placing a cart in any other position than that but as the user’s subconscious navigates the cart on the top right corner, it will confuse them. So, a UX designer must follow the universal rule of each type of website that helps the users to navigate in a fast and habitual manner.
Although carousels are widely popular in bringing more engagement and delivering value to the end users, their ineffective use on websites can hinder these benefits. Sometimes a carousel is just additional information and lacks real value to the users. It’s true that giving a full user control empowers users to make decisions based on their judgment but the programmed changing of images takes away the user control which poses a negative impact on users. It serves as a distraction from the actual content and the users begin to lose focus. Considering these points, we cannot rule out the use of carousels on websites but we can definitely optimize its usage.
From looking into the stats 85% of the 8 billion global population uses mobile phones. That’s pretty much the reason why modern businesses want to get a mobile application. But let’s face it, not all of these apps make it to the end, and not all of them are used for longer than a few days. This is mainly because of the incurrence of these mistakes, tiny buttons that are okay on the website but are easily ignored in the mobile interface. Longevity of text that a user keeps scrolling which seems to have no end. Some graphical content deteriorates when it is displayed on a mobile screen that leaves a negative impact on users. These factors account for a poor mobile UX and an unsuccessful mobile application.
By keeping these common mistakes in mind, you can fulfill user needs and provide them with the exact experience that they wish to have. We build intuitive designs that reflect your brand identity and enable a frictionless user journey. Moreover, we can also equip you with analytical tools that gauge your marketing strategy and offer you insights that can help you identify the root causes of user drop-offs.
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