About the Role
We are looking for a Marketing Lead to take ownership of our broader marketing function and drive the company’s brand visibility, demand generation, and marketing growth. The ideal candidate will be hands-on and strategic, with experience across campaigns, content, social media, SEO, email marketing, website management, webinars, lead generation, and team management.
You will work closely with Sales, Partnerships, and leadership to develop marketing initiatives that strengthen our brand, generate qualified leads, and support business growth.
Key Responsibilities
- Own the marketing strategy, quarterly plans, channel priorities, and marketing budget.
- Build integrated B2B campaigns across content, social media, email, SEO, webinars, and paid channels.
- Lead the content and social media calendar, including content themes, captions, publishing, platform adaptation, and campaign messaging.
- Manage day-to-day community engagement, including comments, messages, mentions, social listening, and timely responses.
- Plan, launch, and optimize paid campaigns across Google Ads and LinkedIn Ads, including targeting, budgets, conversion tracking, testing, and reporting.
- Oversee content, SEO, email marketing, lead nurturing, website improvements, webinars, and lead-generation initiatives.
- Create clear briefs and quality standards for marketing and creative assets. Coordinate designers, video editors, writers, and other resources as required.
- Review and approve marketing and social content before publication, ensuring consistent positioning, tone, quality, and platform fit.
- Work with Sales and Partnerships to capture, qualify, hand over, and track marketing-generated leads.
- Monitor performance across channels, report on KPIs, test new opportunities, and adjust campaigns and resources based on results.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 4–7 years of hands-on marketing experience, preferably in B2B technology, SaaS, software, AI, or IT services.
- Experience with social media, content, community management, paid campaigns, SEO, email marketing, and lead generation.
- Strong social copywriting, analytical, organizational, and project management skills.
- Experience managing Google Ads and LinkedIn Ads.
- Strong visual judgment and the ability to brief and review creative work.
- Ability to manage multiple priorities and coordinate marketing resources independently.
Portfolio Requirement
Please submit a resume and portfolio, including links to social media platforms or campaigns you have managed. You may share screenshots or case studies for confidential work.
Key Performance Indicators
- Qualified leads and marketing-sourced pipeline
- Campaign performance and conversions
- Website traffic and organic growth
- Social media growth and engagement
- Email, webinar, and event performance
- Marketing ROI
