Liquid Technologies Privacy Policy
Effective Date: May 15, 2026
Last Updated: May 15, 2026
Introduction
Liquid Technologies (“we,” “us,” or “our”) is committed to protecting your privacy and safeguarding the information you share with us. This Privacy Policy explains how we collect, use, disclose, process, and protect information through our website, products, services, workshops, and AI-powered solutions.
Liquid Technologies designs its privacy and AI governance practices around transparency, data minimization, client control, security, and responsible use of automation. We do not use client confidential information or client-provided personal information to train public AI models unless expressly authorized in writing.
By accessing or using our website or services, you agree to the practices described in this Privacy Policy.
Information We Collect
We may collect personal information that you voluntarily provide to us, including your name, email address, phone number, company name, job title, billing information, and information submitted through inquiry forms, workshop registrations, consultations, or communications with our team.
We may also automatically collect certain technical and usage information when you visit our website, including IP addresses, browser type, device information, pages visited, referral sources, session activity, and website interaction data.
In the preceding 12 months, we may have collected categories of personal information including identifiers, professional or employment-related information, commercial information, internet or electronic network activity, geolocation data derived from IP addresses, and audio or visual information where applicable to analytics or AI-enabled services.
For clients using AI, analytics, automation, or video intelligence platforms such as Vidan, we may process client-provided data as necessary to deliver contracted services. In such cases, the client remains responsible for determining the lawful basis and purpose of processing. SaaS and AI providers commonly distinguish between controller and processor responsibilities when handling client data.
How We Use Information
We use collected information to provide and improve our services, respond to inquiries, manage projects, schedule consultations or workshops, process transactions, communicate with users, improve website functionality, analyze website performance, maintain security, and comply with legal obligations.
We may also use information for analytics, operational reporting, service optimization, marketing communications, fraud prevention, and product improvement purposes where permitted by applicable law.
AI & Automated Processing
As a technology and AI solutions company, Liquid Technologies may use artificial intelligence systems, automation tools, analytics technologies, and AI-assisted workflows within certain products, services, or operational processes.
These technologies may support workflow automation, analytics, customer support, operational optimization, and AI-powered business services.
We do not use client confidential information or client-provided personal information to train public or third-party AI models unless expressly authorized in writing. Enterprise AI agreements increasingly include protections around training data usage and client-owned information.
Where AI systems are used, we apply reasonable safeguards including access controls, logging, data minimization practices, and contractual protections designed to protect client information.
Unless explicitly disclosed and lawfully permitted, we do not make solely automated decisions that produce legal or similarly significant effects on individuals without appropriate safeguards or human oversight.
Clients maintain ownership and control over their data subject to applicable agreements, including service agreements, statements of work, master service agreements, or data processing agreements where applicable.
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to improve functionality, analyze traffic, understand user behavior, remember preferences, and support marketing and advertising activities.
We may use analytics and advertising tools such as Google Analytics, Google Tag Manager, LinkedIn Ads, Microsoft Clarity, HubSpot, Leadinfo, and similar technologies to better understand website performance and user engagement.
Some third-party content and embedded media may also place cookies or collect technical information according to their own privacy practices.
Cookie Consent
Where required by applicable law, users are provided with options to accept, reject, or customize non-essential cookies and tracking technologies through our cookie consent settings.
Users may also manage cookie preferences through their browser settings.
Legal Basis for Processing
Where applicable under relevant privacy laws, we process personal information based on contractual necessity, legitimate business interests, legal obligations, or user consent.
This may include processing information to provide requested services, maintain platform security, improve our products and services, communicate with users, and comply with applicable legal and regulatory requirements.
California Privacy Rights
California residents may have certain rights regarding their personal information under applicable California privacy laws, including the right to request access to personal information, request deletion or correction of information, opt out of the sale or sharing of personal information, and limit certain uses of sensitive personal information where applicable.
We do not sell personal information for monetary consideration. However, certain advertising, analytics, and tracking technologies may be considered “sharing” under California law.
California residents may opt out of such sharing through our cookie settings or by contacting us directly.
We will not discriminate against users for exercising applicable privacy rights.
Authorized agents may submit requests on behalf of California residents where permitted by law.
Sharing of Information
We do not sell personal information.
However, we may share information with trusted third-party providers, contractors, cloud infrastructure providers, analytics platforms, CRM systems, marketing providers, payment processors, professional advisors, and service providers where necessary to operate our business, provide services, maintain security, or comply with legal obligations.
We use subprocessors and service providers for hosting, analytics, CRM, communications, payment processing, security, and AI infrastructure. A current list of material subprocessors may be made available upon request or through a published subprocessor page where applicable.
For website operations, marketing, billing, and direct customer communications, Liquid Technologies generally acts as a data controller.
For client data processed through contracted software, AI, analytics, automation, or development services, Liquid Technologies generally acts as a processor or service provider unless otherwise stated in the applicable agreement.
Client data processing may also be governed by applicable service agreements, statements of work (SOWs), master service agreements (MSAs), data processing agreements (DPAs), or other contractual agreements where applicable.
Data Retention & Security
We retain information only for as long as reasonably necessary to provide services, maintain operations, comply with legal obligations, resolve disputes, and enforce agreements.
Liquid Technologies implements reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, misuse, disclosure, or destruction. These safeguards may include encryption, secure cloud infrastructure, access controls, authentication procedures, logging, and internal security practices.
While we implement safeguards designed to protect information, no method of transmission over the internet can be guaranteed to be completely secure.
International Transfers
As a global technology company, information may be transferred to and processed in countries outside your local jurisdiction, including the United States and other countries where our service providers operate.
Where required, we implement appropriate safeguards for international data transfers in accordance with applicable privacy laws. International transfers and safeguards such as contractual protections are standard considerations for SaaS and cloud providers.
Your Privacy Rights
Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information, including the right to request access, correction, deletion, restriction of processing, withdrawal of consent, or opt out of certain communications.
Requests related to privacy rights may be submitted to: info@liqteq.com
Children’s Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children through our website.
Where we process children’s data on behalf of a client, we do so only under the client’s instructions and applicable contractual and legal safeguards.
Third-Party Services
Our website may contain links, integrations, or embedded content operated by third parties. These third-party services may collect information according to their own privacy policies and practices.
Liquid Technologies is not responsible for the privacy or security practices of third-party websites or services.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, regulatory, or technological changes. Updated versions will be posted on this page with a revised “Last Updated” date.
Contact Us
If you have questions or concerns regarding this Privacy Policy or our data handling practices, please contact:
Liquid Technologies
www.liqteq.com
Email: info@liqteq.com
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