Okadoc, Healthcare App
ABOUT PROJECT
Okadoc
Category
Healthcare Platform
- User Research
- User Interface Design
- Workflows
- Wireframing
- Prototype
- Devops
- SLA
- Development
- AI Services
Table of Contents
About Project
Okadoc is a digital healthcare platform that enables patients to book both in-person and online doctor appointments, while also supporting virtual consultations through its built-in technology. Headquartered in the UAE, with active operations in Saudi Arabia and Indonesia, Okadoc aims to be the most reliable appointment marketplace for patients and a trusted platform for doctors and hospitals to manage and grow their practices across all touchpoints.
Project Objectives
- Consolidating data from the UAE, Saudi Arabia, and Indonesia into a single source of truth.
- Automating dashboards to deliver real-time insights on doctor specializations, facility performance, and appointment trends.
- Enabling data-driven decisions to improve campaign targeting, performance monitoring, and strategic planning.
Problem Statement
Okadoc faced challenges managing fragmented data infrastructures across the UAE, Saudi Arabia, and Indonesia. Without a centralized system, reporting was manual and inconsistent, making it difficult to measure performance, optimize marketing campaigns, or evaluate daily, MTD, and YTD revenue across doctor specialties, regions, or healthcare partners. A unified solution was needed to enable consistent, data-driven decision-making at scale.
Possible Solution
Liquid Technologies partnered with Okadoc to design and implement a centralized data warehouse and business intelligence system. The solution unified disparate datasets into a single repository, automated key dashboards, and provided real-time visibility into performance metrics. It enabled detailed appointment tracking across variables like geography, doctor specialty, and hospital type, empowering marketing teams and business leaders with actionable insights for better targeting and strategy
Our Process
Technical Elements
- Audit Flows:
Reviewed and validated data flows to ensure secure, compliant processes across credential systems.
- Low-Fidelity Prototypes:
Created early wireframes to rapidly test new user interactions and interfaces.
- Business Intelligence Dashboard Wireframes:
Designed dashboards to present credential insights and reduce time-to-decision.
- Workflow Automation Interface:
Developed tools to automate repetitive admin tasks and streamline compliance reporting.
Conclusion
Through its collaboration with Liquid Technologies, Okadoc now benefits from a centralized analytics system that powers real-time revenue tracking, marketing optimization, and operational efficiency. The solution allows the team to quickly identify high-performing regions and doctor specializations, enhancing both business strategy and patient experience. With continuous dashboard enhancements and automated insights, Okadoc is positioned for scalable, data-driven growth across all its markets.
Have a project idea in mind? Let's get started growth advisors ready to talk
