Position Overview
We are looking for a motivated and hands-on Junior Marketing Executive to execute day-to-day marketing activities across campaigns, social media, content, research, lead generation, and reporting.
This role is ideal for someone early in their marketing career who has basic digital marketing exposure and is ready to take ownership of assigned tasks with guidance from the marketing team.
Key Responsibilities
- Execute digital and offline marketing campaigns as per the marketing plan
- Manage social media posting, scheduling, basic engagement, and performance tracking
- Create basic marketing content including captions, posts, email copy, and campaign material
- Conduct market research, competitor analysis, and audience research
- Prepare lead lists, maintain prospect data, and update marketing databases
- Execute email marketing and outreach campaigns
- Coordinate with design, sales, and delivery teams for campaign execution
- Track and report basic marketing metrics such as reach, engagement, clicks, leads, and campaign responses
- Maintain content calendars, campaign trackers, and marketing task sheets
- Stay updated on marketing trends, competitor activity, and relevant tools
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 6 months to 1.5 years of relevant marketing experience preferred
- Basic understanding of digital marketing, social media platforms, and campaign execution
- Good written and verbal communication skills
- Basic copywriting/content creation ability
- Strong attention to detail and ability to meet timelines
- Basic knowledge of Canva, Excel/Google Sheets, and social media platforms
- Willingness to learn, take initiative, and work across different marketing functions
- Familiarity with Meta Ads Manager, Google Ads, or LinkedIn Ads basics
- Experience with content scheduling or social media management tools
- Basic understanding of email marketing, outreach, or lead generation
- Exposure to CRM tools or lead databases is a plus
- Analytical mindset for reviewing campaign performance and suggesting improvements
