There were several issues that the company had been facing, all of which were contributing to its overall inefficiency and reduced profitability. Firstly, EBCO was not utilizing data analytics to its fullest potential, meaning they were missing out on valuable insights that could have helped to improve its decision-making processes and overall operations. In addition, stock costs were high, putting an unnecessary strain on the EBCO’s financial resources. Another problem was related to its purchasing practices. They relied heavily on relationship-based buying, leading to cash flow losses. Finally, the company suffered a massive data loss due to incorrect tagging, meaning that EBCO could not retrieve valuable information that could have helped them to make better-informed decisions.